NY-Z

FOR ABSOLUT, FEATURING JAY-Z

Documentary | Advertising | USA
Agency: TBWA NY 

NY-Z is a project featuring Jay-Z for Absolute Vodka. It's a documentary created in the spirit of creative collaboration, in this case between Jay-Z and the photographer Danny Clinch. The result is a beautiful film about Jay-Z and tons of photographs taken by Danny Clinch. The documentary played at Jay-z's concert at the Madison Square Garden in New York, right before Jay-Z's concert.